The studio was founded by Keren Pozner and Shmulik Bilgoray in the year 2000.
“Bilgoray-Pozner” is a leading retail design studio with over 2000 stores planned for more than a 100 brands; ranging from international brands such as Armani exchange, H&M, iqos, Tommy Hilfiger to local leading Israeli brands such as Renuar, twentyfourseven, April, Hoodies, Crazy Line, Laka, Marcha Ballerina and more.
The design process
The design process for a retail brand is based on two elements:
The emotional aspect that includes analyzing the brands’ values and designing an aesthetic experience that maintains the brand uniqueness in a competitive environment
The second is the rational aspect that examines the physical space, analyzes its retail qualities and uses them to maximize the space and best serve the brand, maintain a good customer flow, extenuate its presence, and deliver a practical plan that will produce an enhanced retail experience and better store profitability.
Planning a successful retail space is not trivial and requires vast knowledge and years of experience, resources that “Bilgoray-Pozner“ have in abundance.
The studio is known for its high level of 3d modeling and super realistic renders, contributing to a better level of communication with the client during the planning and design process.
The studio is also specializes in generative computational design which gives it a substantial edge in anything related to contemporary, unique and complex design as can be seen in these projects:
- iqos flag ship store in Dizengof center Tel Aviv
- Renuar brand stores
- April brand stores
- Hangar store in Hedera
Keren Pozner hold a bachelor design degree from the college of management
Shmulik Bilgoray holds a bachelor design degree from the college of management and a Master of degree in Design Entrepreneurship and Management from the college of management